Norway: Environmental hero or hypocrite?” was the question the Financial Times asked a year ago. As a resident in Norway for the last decade and with a background of research and innovation, I have long been concerned with the same question.

Norway has implemented a number of measures for a green shift. For example, power generation is mainly based on renewable sources, and the number of electric cars per capita is the largest in the world. Nevertheless, the waste volume in Norway increased by 7% while recycling decreased 1% from 2013 to 2014.

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