Back in 2010, I found myself explaining why the Italian chocolate-hazelnut spread Nutella1 is better than its Norwegian imitation competitor Nugatti to my colleagues at the University of Bergen. Yes, like most Italians, I often brag about Italian food.
One of my colleagues challenged me: “I bet what you want that if I give you a slice of bread with Nutella and another one with Nugatti, you will not recognise the difference.”
I answered: “I bet what you want that I will recognise the difference between Nutella and three other spreads, while blindfolded.”
A few weeks later, I ran the first chocolate-hazelnut spread test at the University of Bergen. The test aimed at verifying if it is possible to recognise chocolate-hazelnut spreads while blindfolded.
28 Oct 2010: Me tasting one of the four chocolate-hazelnut spread samples. Photo by Federico Mancini.
- If you have never heard about Nutella, or if you thought Nutella was German, you should read its history. ↩